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Archive for February, 2008

HTML Codes

Monday, February 25th, 2008

HTML Anchor Tag: <A> and </A>
The Anchor tag is used for defining hypertext links and can incorporate a range of attibutes, of which only the NAME or HREF attribute is mandatory. The main attributes are listed below.

HREF: The HREF attribute indicates either the URL of the destination page or another anchor in the same document. If the HREF attribute is present the text between the opening and closing elements is designated as a hyperlink, which when “clicked” by the user, will invoke the web page defined by the URL or will go to the appropriate document anchor. (more…)

Is Your Website Generating New Business?

Tuesday, February 12th, 2008

A client approached us asking what we could do to improve his website traffic. His website was established over five years ago, and he changes the content from time to time.

He is selling to a very competitive market - there are only around twenty one million other sites that refer to the same subject - we can reduce that to about four million by being slightly more specific.

The fundamental problem was the content of his website - a simple keyword analysis of the content revealed that the leading keywords were nothing to do with what our client was wanting to promote on his website

We changed the content of the text only slightly, and it completely transformed the density of relevant keywords for hs website

Have you ever wondered why your website is not generating the traffic that you beleive it should? Many websites are built by website gurus who can jazz around with programming codes, and may be masters of various web development software - but how many of them really understand what marketing is all about?

Come to think of it, how many website developers really care whether your website produces results or generates new business? They get paid for building a website, not for developing your business.

There’s some very talented graphic artists that can create wonderfully looking websites - but do they generate income for the business owner?

If your website is not generating new business and you want it to, then contact us now for a free appraisal of your website

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