With an increase of online shopping, and the versatility of websites, it’s little surprise that more bookkeepers now have their own websites.
A professional looking website with excellent web design increases your credibility as a book keeper. Web sites have created a level playing field for book keepers that work on their own, and large bookkeeping firms.
Yesterday we were contacted by a lady who needs more clients for her bookkeeping business. She’d seen our website, and also asked if we could give her a free appraisal of her website. If the website is any good, you’ll know, because it will be generating traffic which should be converting to business
If your bookkeeping website has created no response, then you need to know why
These days anyone can build a website - and the internet is full of such websites. To build a website that generates traffic which converts to business is something that not even many professional web design companies can do successfully.
We had a look at the lady’s website. On the surface it looked great. Professional, Easy to read. The only problem was that we were not viewing the website in Internet Explorer version7.
We still use IE6, and IE5 and IE3. On all those versions the site was hopeless! No header banner, no navigation, and no way of contacting the business. Same story when we viewed the website in Firefox.
Then we had a look at the website stats. Now, we don’t get too hung up on the numbers of HITS. For those that do not know, HITS stands for How Idiots Test Sites.
We look at the traffic, where it came from, how long the visitor stayed, and what happened next. In two months they had ten visitors to their website.
A Web site for bookkeepers can generate new business. Providing a bookkeeping service can be a challenge when you have no clients. Finding new clients can be a challenge for many bookkeepers.
Increasing Traffic on Your Bookkeeping Website with Professional Web Design
A website is the cheapest form of advertising, and is effective because you can monitor the success of your website. There is no other form of advertising that gives you the direct feedback
With a professional web site bookkeepers can advertise and inform potential clients of the full extent of your services. A well designed website will give your bookkeeping clients confidence in your business. It creates an impression of professionalism, stability and efficiency. All these are important qualities for bookkeepers.
To build a bookkeeping website is not expensive – what can be expensive is not having your bookkeeping website built professionally, so that it can be found by search engines, and therefore by potential new clients, so contact us now for a professional looking website
