We had an enquiry from a client wanting us to create a shopping cart - with a limited brief and a short time-frame, we came up with a very workable solution.
Only, for some unknown reason, the client decided that “the functionality doesn’t suit our business!” - Whatever that means.
Clients dream of making $100,000s with their online businesses, and seem reluctant to invest a few hundred dollars to get achieve their goals.
Do they look at the work involved, or do they look at the time-frame and think “Gee, these people are making good money, by charging $xx for a few hours work”
Corporations pay keynote speakers huge amounts for addressing their staff, for a 45 minute speech. Do they look at the speaker and believe that the speaker is earning that amount of money every hour of every day?
No, they understand two main points: firstly they are paying for EXPERTISE, knowledge and experience, together with the delivery of the message
Secondly, they are understand that they are investing in the future of their company. It’s not just a 45 minute speech - its an impartation into their staff, that in turn will see an improvement in performance.
When we build a shopping cart for a client, we develop a solution for their problem, and we are developing an asset that will be paying for itself over and over
You’ll find clients that want to take advantage of your expertise - so that when you try and help them out they totally miss the point and then turn round and blame you
All we can say to that client, is “What comes around, goes around” - So when the client finds that one of their clients abuses our client for carrying out the request, maybe our client will remember how we were treated previously.
Wer come up with such a simple solution to a problem that is holding back the client’s business - and the response is “the functionality doesn’t suit our business!” - Whatever that means.
And the way the client handles it - silence.
