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How Do People Find The Website?

A client has recently opened his restaurant at the northern end of Australia’s Gold Coast.

It’s in a beautiful setting next to a conservation area placid lake and trees overlooking a spectacular golf course. The owner told me that his restaurant is the perfect location for breakfast lunch or dinner, with fantastic fresh European cuisine. Every Sunday apparently they provide the most fantastic breakfasts starting at 7am, and are open all day

You can sit and relax on their magnificent deck overlooking the Lake, Golf Course and their own special group of kangaroos.

We’ve started the website, and getting it linked in the search engines

Update

After a few weeks the website was getting excellent serach engine rankings, but the owner still had not paid his bill

As time went by, and we pushed for payment for the work that he had done, he kept on telling us that he would get around to it. We discussed a contra deal, and things started to look up. We were planning a Christmas Function. However, there were more pressing matters for the restaurant. First there was Fathers Day to prepare for. Then Indy was coming up at Surfers Paradise - it would be a huge weekend. Then the Melbourne Cup lunch - would it be on or off - Threatened by the equinine horse flu things were not looking good.

Latest Update

Finally it was getting very close to Christmas - and they still hadn’t come up with a price for our function. Anyway, [according to the client] the website wasn’t really bringing in much business for them, so he wasn’t in a real hurry to pay.

We could all see where this was going - that’s what happens when you try and help struggling businesses get going - they never get going enough to pay their bills. Since [in the clients words] the website wasn’t really making much difference to their business, we closed it down

Suddenly the phone was ringing, we were being sent strongly worded emails, and lawyers were being consulted.

“You can’t shut down our website - you can’t tell people the site has been suspended because the account hasn’t been paid!” Why not? Has the bill been paid? - No!!

Oh, Ok. Suddenly the website is worth something - to the extent of $7000 apparently. Well, pay the bill!

“I’ll pay the bill if you restore the website” Ok, so we did that. Then suddenly the website being closed was going to set back the restaurant $70,000 in lost business. “You’ve shut the website down at the busiest time of year - what are you doing? Trying to send us broke?”

Maybe we missed something here, because the bill still hasn’t been paid. But apparently the restaurant is looking at losing $70,000. If you were in that position, surely you’d beg, borrow, or do whatever you needed to do to come up with a few hundred bucks to restore your website, wouldn’t you?

The crazy thing is that all that work in achieving high search engine rankings, good traffic flow, and new leads for the restaurant, has been destroyed, because they won’t pay a lousy few hundred dollars.

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Small Business Advertising Budget

A common question is “How much money should I spend on advertising?” Many small businesses set out full of enthusiasm having launched a new business. There’s no money left in the kitty, and there’s not much cash coming into the business. Read the rest of this entry »

Is Your Website Dead or Alive?

So you engage a web designer to build your website, and get it listed in search engines. After a few weeks you notice that trafffic to your website has been increasing, and hopefully this has converted to some sales.

You get very busy with so many different aspects of running the business and probably haven’t had time to consider reveiwing the website, even though you asked for it to be set up so that any one in your office could add content (with the user name and password provided) to keep fresh content. This is important to keep your search engine rankings and increase web traffic Read the rest of this entry »

Why Have a Website?

Your website should be an integral part of your marketing plan. It should reflect any advertising strategies that you have in place, and should not be treated as an “after thought” or an annoying thing that Read the rest of this entry »

Can You Build A Cheap Website?

Just like all our clients, George asked us if we can knock up a “Cheap” website! Well, the short answer is “yes” we can, but why not get your six year old kid / grandkid to do it instead.

These days there’s so much cheap software and free web templates available, that anyone can “knock up” a website. Just have a quick surf and see for yourself.

Business owners know that they want a website, know they need a website, and believe they have no money to pay for a website Read the rest of this entry »

Why your website isn’t making any money

Are you one of the many struggling to make any money online?

We have clients who are doing very well online. And we meet others who aren’t making any money online. Simply put, you probably aren’t REALLY doing anything about it.

There’s vast amounts of resources and guides available, but without any action, they will not help you!

You may have a million dollar idea in front of you and not do anything about it, and you’ll make nothing. There’s no guide or technique out there that doesn’t require ANY work.

The Big Secret” is very easy and doesn’t require much work at all, but it still requires a little work and some action on your part.

Are you about ready to give up on your dreams of making money online?

I know I was until I learned a secret technique that I stumbled upon that Read the rest of this entry »

What does a Visitor See on Your Website?

In the first 15-30 seconds a visitor to the site will decide whether there is anything useful or not for them

When I look at the website, first impressions:

1) Does it look professional
2) What’s there for me? I have no idea what “YXYX Consultants” is or does
2) There is no “Headline” there’s no “Call to action”
3) For visitors that already know about the company, it appears to be a useful company “brochure”

So when a visitor sees your website AND DOES NOTHING do not be Read the rest of this entry »

Why Do You Need A Website?

It’s a question that is asked all the time. Why do you need a website when you are a small business with local clients.

The answer is you don’t need a website! You don’t need a telephone, or a contact address, or a shop front. You can operate without any of these things …. maybe! I can understand why tradespeople think they do not need a website. There’s a painter and decorator that I know. A one-man business. Read the rest of this entry »

Can You Fix My Website?

Yes I can fix your website. What seems to be the problem?
- Well, no one knows about it
Why not? I ask
- I paid this wonderful graphic designer lots of money for a fancy website that has not produced any results

This is not an uncommon telephone call that we have with new clients. On close inspection of the website, they are actually very succesful in what they set out to achieve.

Websites often get no response, because that’s exactly what they’e asked the visitor to do! Nothing.
Do you have a glorified company brochure that represents your website?
Or do you have an active website that creates business? Email us at
info@ezy-web-hosting.com
for more details

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Need a Website?

A website gives your business credibility and can make a huge impact on the success of your business.

Customers are able to visit your "Virtual Shop or Office" at any time of day or night.

With a website you have a salesman on duty twenty four hours a day, seven days a week, every week of the year

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Feedback

Thanks guys, You have provided a superior web development service to any company we have used in the past. Your knowledge of web site performance and marketing is impressive.

We have generated more sales from our website in a few months of using your services than we have in the last three years using other companies.

Jason Sky www.miltonsky.com.au

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